Searching for a Great Copywriter
If you have the desire to use the internet to make money, you'll need a site. If you want that web site to help you bring in money, it should be really well written. Unless you are a seasoned copywriter yourself, you will want to employ a copywriter to compose the text for your site. A great copywriter can help you bring in so much more money than you could hope to see if you tried to create the copy yourself. Obviously, not all copywriters are effective. Some of these copywriters have lots of talent. Some, on the other hand, don't have any but are trying their hand at writing as someone told them that online writing would be a cinch. Here is how you can tell the good from the bad.
Does the writer have his or her own site? Any copywriter that is interested to write web copy has to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a site of their own, how are they supposed to assist you with yours? Examine the copy used on this website as well. If you find several grammar and spelling errors, this is a terrible sign.
How favorably do you react as you read the copywriter's own text? This involves more than simply noting errors in grammar and syntax. Do you have any sort of emotional response to the words on the site? Does the web site copy make you like the writer? Does it make you feel like you desire to learn more about the writer and continue reading? Does the copy make you feel like you want to employ that copywriter straightaway? Does website copy make you want to run for the hills? Does it make you furious? All of these are important reactions and you have to take note of them.
Research the copywriter's background a little. Look for reviews on unbiased web sites and online discussion boards. It's improbable that you will obtain any bad reviews on the writer's own web site. Look online for the copywriter's name to find out if there are any reviews or personal testimonials that are not run and can't be faked by the writer you are checking up on. Examine this post closely these reviews and testimonials. Ask the copywriter to furnish you with some references. You have to actually get in touch with each reference and obtain an honest opinion about the writer from each person.
Be sure you spend at least a little time going over samples furnished by the writer. It is a good idea to ask for samples beyond those that are displayed on the website. This is especially important when you're trying to hire a writer who claims to be an expert in a certain field. If the writing is unclear and reads like a rewritten Wikipedia article, you better move on.
You have lots of options available to you when you're trying to determine whether or not to pay for a copywriter. It's important to do your research and look beyond the writer as a person and discover what you can about his or her reputation and character.